Equis Trading, Inc. specializes in launching new products and services, opening new markets, repositioning brands and influencing consumer behaviour in the United States and Canada.

Equis Trading, Inc. provides marketing consultation to a diverse client portfolio ranging from petroleum companies, consumer brand companies to government and non-profit organizations. Clients include European Union funded promotional campaigns for agricultural products to North America.


Dennis C. Droushiotis

President

 

Dennis C. Droushiotis is the former Trade Commissioner in the United States for the Republic of Cyprus. He established the first Cyprus Trade Office in the U.S. and implemented export promotion programs that saw Cypriot Exports to the United States increase from $700,000 to over $32 million. The Trade Office’s bilateral initiatives have also played part in the U.S. becoming #1 exporter to Cyprus with two-way trade at all time high.

 

Mr. Droushiotis also help found the Cyprus-US. Chamber of Commerce, inaugurated in 1998. He has also been involved in bilateral trade negotiations with the United States Office of the Special Trade Representative and at the international level as well as a delegate to the World Trade Organization and other multi-lateral conferences.

 

He has been an advisor to the Central Bank of Cyprus, served as a Director of Tourism for North America 1980 – 1990, and as Economic Counselor of the Permanent Mission of Cyprus to the United Nations. Mr. Droushiotis has served on a number of associations, including the International Olympic Committee, the European Travel Commission, the American Exporters and Importers Association, American Cheese Society and is a founding member of the European Wine Council headquartered in New York.


Mr. Droushiotis received honors of excellence by the Cyprus Chamber of Commerce and from private industry for his contribution to the fostering of trade between the United States and Cyprus. In recognition of his service, Mr. Droushiotis received the 2000 Ellis Island Medal of Honor Award and the Evagoras Pallikarides Award of Merit in 2003. Mr. Droushiotis holds a masters degree in International Economics from Columbia University.

Elena Yiasemides

Group Operations Manager, Eurasia.

 

Before joining ETI in New York City as Project Manager in 2007, Ms. Yiasemides served as Commerical Attache for the Republic of Cyprus from 1994-1999 and was Head of Marketing and Public Relations for Action PR Ltd. in Nicosia, Cyprus.


She holds two masters degrees including an MBA from New York University's Stern School of Business and a Master of International Affairs from Columbia University.


She now handles Equis Strategic Marketing Ltd.'s operations in the European and Asian Markets. Ms. Yiasemides is fluent in English, Greek and Spanish. She is based in Moscow, Russia.